Love your emails! We actually did a rebrand and website for a funeral home in a small town called Hawera in Taranaki, NZ. They also ‘ put the fun’ into funerals and reframe funerals to be a beautiful thing - celebrating a life well lived. I feel more comfortable about death (which is such a touchy subject) the more we work with them. Here’s their link if you wanted to check them out! www.hardingsfunerals.co.nz (It’s also an interesting experience targeting the older demographic through social media and other guerrilla marketing campaigns - they’re also hosting an expo! Can you imagine what an uplifting funeral expo looks like?!)
Oh my gosh I’d completely forgotten about Things My Girlfriend … ! Used to crack me up. Back in the glory days when if you wanted to put anything on the internet, it took some effort.
I went to a celebration of life recently, and starting thinking a lot about the design of them in general.
I think graphic design at a funeral is something like Chinese takeout menus and plumber truck logos. Where even though I’m a graphic designer, I almost want those things have bad design (or maybe it’s more appropriate to say “undesigned”). I think I subconsciously trust it more.
I thought about offering templated funeral remembrance cards once—but I wonder if this is the one place where Monotype Corsiva is the right choice
Yes I can totally appreciate the “undesigned” aesthetic just as much. And trust is at the heart of it for sure. Design is meant to imbue trust but with modern branding it can sadly also feel like a veil to deceive.
Love your emails! We actually did a rebrand and website for a funeral home in a small town called Hawera in Taranaki, NZ. They also ‘ put the fun’ into funerals and reframe funerals to be a beautiful thing - celebrating a life well lived. I feel more comfortable about death (which is such a touchy subject) the more we work with them. Here’s their link if you wanted to check them out! www.hardingsfunerals.co.nz (It’s also an interesting experience targeting the older demographic through social media and other guerrilla marketing campaigns - they’re also hosting an expo! Can you imagine what an uplifting funeral expo looks like?!)
Thanks for sharing! Funeral Expo is one of those things I would never think of but it makes so much sense that it exists.
Oh my gosh I’d completely forgotten about Things My Girlfriend … ! Used to crack me up. Back in the glory days when if you wanted to put anything on the internet, it took some effort.
It is truly early internet gold.
I went to a celebration of life recently, and starting thinking a lot about the design of them in general.
I think graphic design at a funeral is something like Chinese takeout menus and plumber truck logos. Where even though I’m a graphic designer, I almost want those things have bad design (or maybe it’s more appropriate to say “undesigned”). I think I subconsciously trust it more.
I thought about offering templated funeral remembrance cards once—but I wonder if this is the one place where Monotype Corsiva is the right choice
Yes I can totally appreciate the “undesigned” aesthetic just as much. And trust is at the heart of it for sure. Design is meant to imbue trust but with modern branding it can sadly also feel like a veil to deceive.
100%! it’s a fine line to walk.