Designing for a socially distanced world

Image credit: Character

The most relatable thing I read this week was that March went for a whole year and now it’s suddenly the 35th of Fucktember. If you also think time feels weird right now, here’s why.

I’ve been contemplating how wild the long-term collective trauma of all of this is going to be, and if I’ll eventually be an eccentric old lady that youths dismiss as just one of those people that lived through the pandemic holed up in a tiny Manhattan apartment. The answer so far is probably, yes. I can already imagine washing my wrinkly hands for 20 seconds while humming Folklore and disinfecting my walker after the supermarket.

In the more immediate future, there is still so much unknown, so we are learning to adapt to our new circumstances in a way that requires innovation. When I say innovation, I’m not referring to Elon taking us to Mars but extremely simple and meaningful solutions to shift everyday behaviour. Design won’t save the world, but it might help a little while it feels as though it’s falling apart.

A few projects I’ve seen around designing for a socially distanced world:

Where We Stand
A design challenge that invites 15 leading creative agencies, designers, and design partnerships to respond to a new reality in cities: the need for physical distancing.

COVID-19 Design Toolkit
The Toolkit is designed to help anyone who is responsible for public places: cities, universities, and transport systems to individual stores, theatres, restaurants and offices.

Way Forward
A platform for designing and sharing signage focused on the immediacy of information pertaining to safety during COVID-19.

Stay safe friends,

Resource of the Week

Move over Brandpad, there might be another brand guidelines platform in town! Standards Manual has thrown their hat in the ring to bring guidelines into the digital age. I think it’s great more people are recognising the need for these documents to be live and editable—and doing something about it.

Sign up for early access

Studio Sounds

my future by Billie Eilish

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Vibing during your next existential crisis.

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Gabby Lord
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